Glossary of Digital Marketing Terms and Definitions [Part – 1]

Glossary of Digital Marketing Terms and Definitions [Part – 1]

In the online era, a number of abbreviations, acronyms, and jargon are often used to represent specific digital marketing terms which are altogether known as the glossary of digital marketing.

Digital marketing is an ever-changing field and the lack of proper knowledge about digital marketing terms may confuse you every step in your online journey.

In this article, I uncovered the glossary all the digital marketing terms with proper definitions. The list is long, so let’s start exploring alphabetically.


301 Redirect:

It’s a method of permanent redirection from one webpage to another.

That means, if you shift one or more webpages from website-A to website-B permanently, search engines don’t get aware of it immediately. All the search engines still send all the traffic to the old destination (Website A) for those particular pages. Using the 301 Redirect method you have to redirect all the visitors to the webpages’ new destination (Website B) for their smoother experience.

302 Redirect:

It’s a bit similar to the above one, but this method is applicable for temporary redirection.

If you suppose to drive a specific page visitors of Website A to a specific page on website B, or if you are driving the traffic of a specific link within Website A to a specific page of Website-B via another platform, then this method is useful.

As an example, you are willing to drive the traffic from an affiliate link on your website to the main sales page via the pretty link plugin. You have to use the 302 Redirect method in such situations.

404 Error:

This is an error message that appears when visitors try to reach a specific webpage that doesn’t exist at all.

It may happen if a webpage has been deleted from your website which was available earlier.


A/B testing:

It’s about testing two creatives against each other to check which one converts better, or which one is more acceptable to a range of audience. The creative represents any type of campaign, such as advertisement copies, email copies, landing pages, anything among these.

As an example, you are willing to run Facebook Ad for a product. In terms of optimizing the Ad, you have to test them frequently by changing parameters to check which version converts better than the other. When you check the same between two different versions of an Ad copy, it’s called A/B testing.

Above the fold:

It’s about placing some information at the top of the website above the bottom cut of the screen. Above the fold, placement refers to visitors to that particular information first without scrolling.

As an example, when 10% discount offer is going on in Amazon, the information always resides at above the fold position.


Ad means advertisements. You know very well what’s an Ad. However, by definition, Ad is a paid method to communicate customers via any medium.

In the last decade, the popular Ad methods were TV Ads, newspaper & magazine Ads, Roadside banners, etc. With time the choice of people changed; now people are no more interested in TV or offline newspaper, rathe people are spending more time on the internet now. Ads in digital marketing are more complex but more convertible. Facebook, Instagram, YouTube, e-mail, etc. are the Ad platform of new-age digital marketing.

Ad Extensions:

Inclusion of information such as reviews, address, pricing, app downloads, site links, click-to-call, call of action, etc., are called Ad extension (available in Google Awards). It helps the advertisers to get more clicks through rates.

Ad fatigue:

When an Ad creative gains many expressions from the audience but results low conversion, this is called Ad fatigue.

This happens generally creative Ads (video Ads) on Facebook and Instagram; audience gives a lot of likes and shares but you get 0 link clicks or sales.

Ad Manager Account:

Ad Manager Account allows us to manage and run Advertisements from the Facebook Ad account.

Ad Network:

It’s a group of digital properties (websites/apps) where advertisements appear. As an example Google has two types of Ad networks:

  1. Search Engine: Text Ads appear here.
  2. Display Network: Image ads appears on thousands of Google’s partner websites.

Adsense (Google Adsense):

It’s Google’s program that allows you to earn money by publishing Google’s partner Ads on your website.

Adwords :

Adwords is a program hosted by Google, via which advertisers can place Ads on Google search results pages, YouTube, and Google’s partner sites.

Affiliate Marketing:

Affiliate marketing is a kind of digital marketing that helps to earn revenue by promoting others’ or other platforms’ products based on performance measures in the form of sales.

This is one of the most popular ways worldwide to make passive income via internet marketing because an affiliate marketing business may be started with very minimum investment.

As an example, you are promoting an Amazon product via your website or your social profile using the affiliate link provided by Amazon. Once someone purchases something using your affiliate link you’ll be earning a certain amount (2-10% based on the product purchased) from the sale.


This is a complex feature of digital advertising platforms that choose the sequence of Ads visibility to the audiences. I depend on several facts, such as keyword bidding, Ad relevancy, website optimization, etc.


Alt text or Alternative text is a word/phrase that explains an image in the HTML so that Google bot may understand how the image relates to the content.

Alt-text is a basic SEO criterion that helps a website rank well in the search engine as well as allows people to reach the same website via corresponding keyword search terms.

Analytics (Google Analytics/ GA):

It’s a platform hosted by Google that allows collecting statistics and data about your website.

Google Analytics helps you to understand the behave of your site visitors, such as the number of site visitors, visitors by pages, by device, by countries, and several others.

Anchor text:

In this article you have seen several blue-colored texts, right? Those are clickable texts which redirect you to another webpage or website. These texts are called anchor text.

As a definition, anchor text is a set of clickable text that is linked to another webpage, commonly used for greater information about the clickable text.

It’s a method that helps you to improve internal and external linking.


Attribution is the determination of the point which is responsible for the conversion. Digital marketing needs testing multiple methods of advertising to reach the customer. Attributes help you to understand which method is an effective one for conversion.

Often in advertising, it takes multiple methods of advertising to reach a customer before they convert or make a purchase. Attribution allows one or multiple methods to “get credit” for the conversion.


In certain methods of digital marketing, automation is a very important tool.

Performing a task repeatedly in a specific sequence with the help of computer programming is known as Automation in digital marketing.

As an example, sending emails automatically to multiple people based on certain triggers.



A backlink is an incoming hyperlink from one website to another which generally improves the website performance as well as ranking.

If website-A, Website-B, Website-C refers an incoming backlink to website-D, then it builds a vote of trust for Website-D, and thus helps to gain authority, potential visitors, and better site ranking.


A blog is a website or webpage that gets updated regularly with new content which consists of personal or informational posts. In digital marketing, blogs are one of the most important parts of the SEO strategy of a website. Fresh blog posts regularly attracts new like-minded visitors, keeps existing customers engaged, and thus get an authority to the search engines which actually helps to gain better website ranking.


A bot is an automated program or web crawler in search engines that visit the websites and discovers updated webpages. By such crawling bots generally allow the webpages to get indexed and ranked.

Bounce rate:

This term defines the percentage of site visitors who leave the website after viewing only the search page without clicking on other clinks or visiting other related pages.

This metric helps a site owner to optimize a website.

Bread Crumbs:

There are the links of a webpage or in a search result that helps the visitors to navigate a site better way. Breadcrumbs may also appear in search results via specific schema markups, which helps the visitors to reach out to the related pages easily.

Onsite navigation links or search bar generally resides near the header section of a website.

On this page, we learned about the digital marketing terms that start with Numbers, and Alphabets A-B. So far if you have any queries, please leave you to question below in the comment box below, I’ll get back to you at earliest and answer your question.

A long list of glossary of digital marketing awaits further. Visit the next page to uncover the rest of the terms…

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